Everyone knows Game of Thrones. Veep. Silicon Valley. But when it came to HBO’s master brand recognition, their college audience needed a crash course.
So, we set out to give them the full HBO experience by recreating beloved show sets on college campuses, and turning each set into an escape room adventure. The experience was such a hit with students that HBO took the activation to SXSW, where the shows’ stars themselves solved their way out of their own sets.
Agency: MRY | Creative Director: Lindsay Brillson | Copywriter: Cat Williams | Art Director: Chris Vanderhurst | Producers: Shannon Barnes and Sam McGrane | Production Company: Unit9