For OREO’s first Super Bowl appearance in a decade, we took a brand that’s been around forever and brought them back to the literal beginning of time—imagining a new reality where OREO cookies shaped the world as we know it.
Just think: what if every major decision in the history of history, from the Trojan War to reality TV, was made by simply twisting open an OREO cookie? Creme on the right, one outcome. Creme on the left, another.
All it takes is a twist.
Winner of 1 Silver, 1 Bronze and 4 Shortlist Cannes Lions 2024
Company: The Martin Agency | Creative Director: Brittany Tooker | ACD Copy: Cat Williams | ACD Art: Elisa Werbler | Producer: John Riddle | Director: Dave Laden | Editor: Matt Badger | VFX: Harbor