According to the drug store haircare aisle, there are four hair types: curly, straight, fine, and color-treated.
But there are so many more factors that determine hair’s health, appearance, and needs. Where you live, what you eat, how much you exercise: Prose examines all these and (an aggressively long list of) more factors that make your hair uniquely yours.
So, we explained just what “hyper-custom haircare” means by showing hair that looks similar on the surface—but requires completely different formulas that only Prose can deliver.
Our campaign reached heads across the country with national TV spots, and in NYC with a subway takeover.
Company: Red Antler | Creative Director: Lindsay Brillson | ACD/Copy: Haley Ray | Senior Copywriter: Cat Williams | Senior Art Director: Elisa Werbler | Art Director/Designer: Jeremy Turner | Producers: Amy Shore, Christina Cooksey | Director/Photographer: Catherine Orchard | Editor: Rhys Stover