Refreshments is a brand-new brand of everyday body care essentials that is extra in every way. From fabulously tacky neon damask and iridescent “tile” product design to super luxe fragrances, Refreshments exists to make getting ready feel like a party, every single day.
So, we created a launch campaign that’s a true party for one. We’re talking disco balls in the bathroom and martinis in the shower, a video that makes you feel like dancing, and product photography that pushes the limits of what’s “tasteful,” all in service of a good time.
Fun note: I served as director—and the creepy VO at the end of the spot.
Company: Red Antler | ECD: Lindsay Brillson | Senior Copywriter: Cat Williams | Senior Art Director: Elisa Werbler | Producers: Rafaela Sanchez, Christina Cooksey | Cinematographer/Editor: Patrick Elmore | Photographer: Theodora Richter